Guerlain

以下内容为双语版本，英文版本位于中文版本之后。
The following content is bilingual, with the English version following the Chinese version.

娇兰（Guerlain）是世界知名的奢侈品香水、化妆品品牌，成立于1828年，总部位于法国巴黎香榭丽舍大道。作为法国最具历史和传统的香水品牌之一，娇兰凭借其卓越的工艺、创新精神和对美的深刻理解，成为全球奢华化妆品市场的领军品牌。 

我们曾策划并组织了一次针对中国高端奢侈品行业精英的访问活动，代表团前往了娇兰位于巴黎香榭丽舍大道的总部。在这里，参与者深入了解了娇兰的品牌发展历程、文化底蕴以及香水行业的历史和趋势。特别是娇兰如何将传统工艺与现代技术相结合，推出持续创新的香水系列，给参与者留下了深刻的印象。 

代表团还访问了娇兰学院，亲身体验了香水调制的精湛技艺。娇兰学院是品牌的一部分，旨在传授香水制作的专业知识，并展示了娇兰如何通过精益求精的创新理念保持其在全球奢侈品市场中的领导地位。 

这次访问不仅让参与者对奢侈品行业有了更深的了解，也为他们在品牌建设、市场创新以及奢华体验的设计方面提供了新的思路和灵感。

Guerlain, founded in 1828, is one of the world’s most prestigious luxury fragrance and cosmetics brands, headquartered on the iconic Avenue des Champs-Élysées in Paris. As one of France’s oldest and most renowned perfume houses, Guerlain has become a leader in the global luxury beauty market, known for its exceptional craftsmanship, innovative spirit, and profound understanding of beauty. 

We organized an exclusive visit for a select group of professionals from China’s high-end luxury industry to Guerlain’s headquarters on the Champs-Élysées. During this visit, participants gained a deep understanding of Guerlain’s brand history, cultural heritage, and the evolution of the fragrance industry. They were particularly impressed by how Guerlain combines traditional craftsmanship with modern technology to continuously innovate and lead the fragrance market. 

The delegation also had the opportunity to visit the Guerlain Institute, where they experienced the art of perfume-making firsthand. The Guerlain Institute, a core part of the brand, not only imparts professional knowledge on fragrance creation but also showcases how Guerlain maintains its leadership position in the global luxury market through innovation and excellence. 

This visit provided participants with valuable insights into the luxury industry, inspiring new ideas on brand development, market innovation, and the design of luxurious experiences.