Beauchene Group Limited
以下内容为双语版本，英文版本位于中文版本之后。
The following content is bilingual, with the English version following the Chinese version.
欧莱雅集团（L’Oréal Group）成立于1909年，总部位于法国巴黎，是全球领先的化妆品与美容集团。历经百余年发展，欧莱雅的业务已覆盖全球150多个国家和地区，旗下品牌涵盖高端奢侈、美容专业、日常消费及活性健康化妆品四大领域，拥有Lancôme（兰蔻）、Yves Saint Laurent Beauty（圣罗兰美妆）、Giorgio Armani Beauty（阿玛尼美妆）等众多国际顶尖高端品牌，代表着全球美妆领域的前沿水准。
作为行业的引领者，欧莱雅不仅在美妆科技领域不断创新，更积极践行可持续发展理念。在“美的可持续发展”战略框架下，集团致力于通过绿色产品设计、低碳生产流程与环保包装材料，全面推动美妆行业向更加环保、负责任的方向发展，为构建可持续未来树立了标杆。
我们曾成功组织中国企业家代表团赴法国巴黎，对欧莱雅集团进行深度企业参访。此次参访重点围绕高端品牌的全球战略布局与企业在可持续发展方面的领先实践展开。代表团成员不仅实地参观了欧莱雅巴黎总部，还与集团高层进行了面对面交流，深入了解其品牌运营机制、国际市场策略及社会责任执行路径。
通过此次学习交流，参与者不仅获得了对全球顶尖品牌管理逻辑的深度认知，也从中汲取了推动自身企业高端化发展与践行可持续理念的宝贵经验。
L’Oréal Group, founded in 1909 and headquartered in Paris, France, is a global leader in the cosmetics and beauty industry. With over a century of growth and accumulation, L’Oréal now operates in more than 150 countries and regions worldwide. Its brand portfolio spans four major sectors: luxury, professional beauty, consumer products, and active cosmetics. It owns numerous internationally renowned high-end brands, including Lancôme, Yves Saint Laurent Beauty, and Giorgio Armani Beauty, representing the cutting edge of the global beauty industry.
As a pioneer in the industry, L’Oréal continuously drives innovation in beauty technology while actively embracing sustainable development. Under the strategic framework of “L’Oréal for the Future,” the Group is committed to promoting environmentally responsible practices through green product design, low-carbon production processes, and eco-friendly packaging, setting a benchmark for the industry’s transition toward a greener and more responsible future.
We successfully organized a delegation of Chinese entrepreneurs to conduct an in-depth corporate visit to L’Oréal Group in Paris. The visit focused on L’Oréal’s global strategic deployment of high-end brands and its leading practices in sustainable development. The delegation not only visited the Group’s Paris headquarters but also held face-to-face discussions with senior executives, gaining deep insights into its brand operation mechanisms, international market strategies, and implementation of corporate social responsibility.
Through this learning and exchange experience, participants gained a profound understanding of the management logic behind a top global brand and drew valuable inspiration for advancing the high-end transformation of their own businesses while embracing sustainable values.