以下内容为双语版本,英文版本位于中文版本之后。
The following content is bilingual, with the English version following the Chinese version.
迪奥(Dior)由克里斯汀·迪奥先生于1946年在巴黎创立,作为法国高级时装的代表品牌,始终处于全球奢侈品行业的先锋地位。品牌以其优雅、精致与创新精神著称,产品涵盖高级定制、成衣、皮具、配饰、香水与化妆品等多个领域,深受全球消费者喜爱。
位于巴黎蒙田大道30号的迪奥总部,是品牌的诞生地与精神象征。这座历史建筑不仅承载了克里斯汀·迪奥的创意遗产,也见证了品牌近80年来的发展变革。迪奥在此设立了Dior Galerie(迪奥画廊),集中展示品牌的经典作品与珍贵档案,彰显其在时尚、艺术与工艺方面的卓越追求。
我们曾组织一场特别定制的行程,带领中国高端企业代表深入探访蒙田大道的迪奥总部,并安排在闭馆时段专属参观 Dior Galerie。在迪奥品牌代表的陪同与讲解下,参与者得以沉浸式了解品牌的创立故事、设计语言与艺术精神,亲身感受高级时装背后的匠心工艺与美学体系。
这次极具深度与私密感的参访,成为了参与者理解全球奢侈品牌如何塑造文化影响力、实现品牌可持续发展的重要契机,也为自身企业的品牌塑造与文化表达带来了宝贵启示。
Founded in 1946 by Monsieur Christian Dior, Dior is one of the most iconic maisons in French haute couture, and a global symbol of elegance, sophistication, and innovation. The brand’s offerings span haute couture, ready-to-wear, leather goods, accessories, fragrances, and cosmetics, and continue to define the highest standards in the world of luxury.
The Dior headquarters at 30 Avenue Montaigne in Paris is both the birthplace and enduring symbol of the brand. This historic building has witnessed Dior’s evolution over nearly eight decades and now houses the Dior Galerie, a permanent exhibition space showcasing the maison’s heritage, archival treasures, and artistic creations.
We curated an exclusive experience for a group of distinguished Chinese business leaders, offering them private access to Dior’s headquarters on Avenue Montaigne and a closed-door visit to the Dior Galerie. Accompanied by Dior brand representatives, participants explored the maison’s history, creative philosophy, and craftsmanship in an immersive and intimate setting.
This unique and insightful visit offered more than just a glimpse into the world of high fashion—it inspired participants to reflect on how global luxury brands build cultural influence, master storytelling, and integrate sustainability into brand development. It also provided valuable perspectives for elevating their own brands through artistry, heritage, and innovation.