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Kering


以下内容为双语版本,英文版本位于中文版本之后。
The following content is bilingual, with the English version following the Chinese version.

开云集团(Kering)是全球领先的奢侈品集团,总部位于法国巴黎,致力于为全球消费者提供高端时尚与奢侈品。作为全球奢侈品行业的领军企业,开云集团旗下拥有多个世界知名的奢侈品牌,包括Gucci、Saint Laurent、Bottega Veneta等,涵盖时装、皮具、珠宝和鞋履等多个领域。开云集团不仅以其卓越的品牌力和创新精神著称,还在可持续发展方面不断推进绿色转型和社会责任。 

我们为来自中国的高端企业家安排了前往开云集团的深度参访。此次参访活动在巴黎举行,代表团成员参观了开云集团总部,并有机会与集团高层进行面对面的交流,深入了解开云集团在品牌管理、市场拓展及可持续发展等方面的战略。通过与开云高层的交流,参与者获得了有关奢侈品行业最新发展趋势以及如何在全球市场中创新和定位的宝贵经验。 

此次参访为参与者提供了一个独特的机会,深入了解全球奢侈品行业的最新动态,特别是在品牌战略、市场竞争和可持续发展方面的成功经验。通过与开云集团的高层互动,学员们对奢侈品行业的全球化布局和未来发展方向有了更深刻的认识。

Kering is a global luxury goods group headquartered in Paris, France, dedicated to providing high-end fashion and luxury products to consumers worldwide. As a leader in the global luxury industry, Kering owns several world-renowned brands, including Gucci, Saint Laurent, Bottega Veneta, and more, covering sectors such as fashion, leather goods, jewelry, and footwear. Kering is known not only for its exceptional brand strength and innovation but also for its commitment to sustainability, driving green transformation and social responsibility. 

We arranged an in-depth visit to Kering Group for entrepreneurs from China across various industries. During the visit in Paris, the delegation toured Kering’s headquarters and had the opportunity to meet with senior executives to engage in face-to-face discussions. The discussions focused on Kering’s strategies in brand management, market expansion, and sustainable development. Through these exchanges, participants gained valuable insights into the latest trends in the luxury industry and learned how to innovate and position brands effectively in the global market. 

This visit provided participants with a unique opportunity to gain firsthand knowledge of the latest developments in the global luxury goods industry, particularly in the areas of brand strategy, market competition, and sustainable development. The interaction with Kering’s senior executives offered a deeper understanding of the global expansion and future direction of the luxury industry.